Each year brings new changes and new buzzwords to all of the social media platforms we use to engage with our followers and grow our businesses. As a small business owner, it is VERY important to understand the trends and come up with creative ways to make them work for your business.
As we cover the top social media trends for 2019, write down some of your initial thoughts about how these changes/updates/trends could be incorporated into your social media strategy and used to increases engagement and add value to your customer base.
Up next, the biggest word YOU need to focus on to turn followers into paying customers – TRUST!
Trust is the word for 2019. Your social media strategy should always circle back to: Does this post or video or email evoke our passion, our why, and encourage people to trust us?
Building relationships requires diligence and consistency. Building trust requires transparency and quality. Doing both requires you to craft your social media posts with care.
People will buy from people they trust. Make sure that ALL of your social media platforms evoke warmth, security and value and encourage your followers to come back for more.
Constant sales posts and lack of personality or PERSONAL contact will NEVER do that for you! Get out from behind the camera and let them in.
It’s time to move away from the constant SALE and PUSH, and move more towards understanding our audience and allowing them inside to understand us as well.
How do we do that? By incorporating posts that offer insight into who we are and why we do what we do. These could be family photos, trips, business travel, meet-ups, behind-the-scenes work, company/employee photos and features, tutorials that solidify your expertise. The list is endless but all geared towards providing that feeling of getting to know you.
As you create our social media strategy for the weeks ahead, keep an eye to putting together content that is an introduction to YOU. Once you build that trust factor, the sales will come easily and without the hard sell.
We’re giving you 30 days of posting ideas that you can take directly to your social media platforms. It’s the largest posting inspiration library you’ll ever find, and you will NEVER need to scratch your head and wonder “what do I post today?”
- Your daily dose – Epic social media content ideas guaranteed to get your followers engaged and inspired.
- Graphic examples – We’ll show you real-life examples of each post in a variety of industries so you have a starting point.
- Available 24/7 – All content inspiration files are kept in the group and are available to you 24/7. It’s a virtual library of content ideas that are ready when you are!