Booth Boss: Creating a Shoppable Gallery Wall in Your Booth/Store

Many of you have collections of wall art, signs, emblems, metal items, frames, chalkboards etc that you sell in your booths. While these are definitely the smalls you should have on hand, there needs to be some thought and care to creating a display of cohesive items...

Repeat After Me: Quality Over Quantity

I call them vanity numbers. Likes, follows, views, etc. Why? Because they are just numbers that we use to stroke our ego, brag to our friends, and measure the success of our social media marketing campaigns. The truth is – focusing on a vanity number really...

The Difference Between a .JPG and a .PNG

There are two main file types (.jpg and .png) that you will be working with as you create graphics for social media use. There are other types that you need to create for print purposes. Now, if you’ve ever created graphics online or on an app, you were probably...

What is a Pixel?

The term “pixel” is actually short for “Picture Element.” These small little dots are what make up the images on computer displays, whether they are flat-screen (LCD) or tube (CRT) monitors. The screen is divided up into a matrix of thousands...